SEO Archives | Levity Digital

A Guide To Internal Link Architecture

admin — Wed, 23 Aug 2023 09:43:46 +0000

There are lots of key activities that can help to improve your SEO, from keyword research and content creation to technical optimisation. Another important way to optimise your website is through internal link architecture and link building. For the purpose of this post, we’re going to take an in-depth look at internal link architecture and [...]

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How To Enhance Conversions Using Images

admin — Wed, 23 Nov 2022 10:24:29 +0000

As an online business, one of the markers of your success is converting occasional visitors into long-term, loyal customers. Interestingly, 50% of shoppers make purchase decisions according to the product's images. This proves how important it is to incorporate visually appealing images into your website's content and provide visitors with a compelling shopping experience. Today, [...]

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Is Domain Rating Important For SEO?

admin — Mon, 21 Nov 2022 15:36:58 +0000

The digital age made way for a new era of marketing and, in particular, the rise of the search engine paved the way for new strategies such as Search Engine Optimisation (SEO). This has given businesses lots of new and exciting ways to boost their website traffic and reach their target audience. The problem is [...]

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Guide To SEO For The Construction Industry

admin — Mon, 14 Mar 2022 14:35:04 +0000

Digital marketing strategies haven’t always been a top priority for construction companies. However, in today’s digital world, a strong SEO strategy has become a necessity. This is particularly true if you operate in an area where there are dozens of other companies in your sphere. It’s vital that your construction business finds a way to [...]

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SEO Link Gap Analysis: An In-Depth Guide

admin — Thu, 19 Aug 2021 14:22:30 +0000

You know what they say, keep your friends close and your enemies closer. Well, believe it or not, the same rule applies to your SEO strategy! And this is where SEO link gap analysis comes in. This strategy allows you to use your competitors as a way of finding great link opportunities to play catch [...]

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20 SEO Stats To Convince Any Sceptic Of Its Value

admin — Tue, 25 May 2021 09:34:28 +0000

SEO is so important for improving your brand's online visibility and getting more quality traffic to your website and online content. This, in turn, can lead to an increase in conversions and sales for your business. That said, building and implementing a strong SEO strategy can be a time-consuming process and one which takes a [...]

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What Are SEO Doorway Pages?

admin — Mon, 12 Apr 2021 09:30:59 +0000

Back when SEO was relatively new and not a huge amount was understood on the subject, lots of websites used underhand tactics such as doorway pages to manipulate rankings. While today Google and other search engines have developed more sophisticated algorithms, it has left a certain amount of mystery around the term ‘doorway pages’. And [...]

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Website Structure Best Practices

admin — Tue, 09 Feb 2021 13:47:58 +0000

Every website has a structure, it’s just that not all of these have been created equally. Some might be rigorous and carefully thought out from start to finish, where others could be a random jumble of pages that seem to lack any real organisation. Why are we telling you this? Because believe it or not, [...]

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How To Rank On Baidu

admin — Mon, 12 Oct 2020 12:41:01 +0000

At the start of 2020, it was recorded that 904 million people in China had access to the internet and this number is only continuing to grow. This is great news for e-commerce businesses and those who advertise their goods and services online, as the ever-expanding middle class in China has become renown for their [...]

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Psychology In SEO – The Key Principles

admin — Wed, 02 Sep 2020 12:25:44 +0000

Traditional marketing took off in the early 20th century as a result of mass production. With products now being created in bulk, marketing was needed to get them in front of consumers and get them off the shelves, quickly. By the 1950s marketing had become a well-recognised part of mainstream media, the result of which [...]

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